Communication as a field is broad and hard to define, yet communication is undeniably crucial to the human experience. Humanity as a species is constantly looking for faster, more efficient, and better ways to communicate, using written and spoken words, images, video and sound recordings, and any other medium we can think of. As it stands, communication majors typically study a few major branches of the field. Public relations, marketing, journalism, and general media theory are all popular subjects. Some incredibly useful and informative books have been written on all these branches of the communication field, and anyone studying communication academically should give these books more than a passing glance.

 

The books listed here cover practical communication topics like speechwriting and presenta tion design, as well as theoretical explorations and historical examinations of the field’s fascinating evolution. They’re grouped by the general branch of communication they cover, but many of the books are so interdisciplinary they defy categorization. The sections are for convenience only, and the order within the sections is not intended as a ranking.

Oral Communication

Oral communication is the oldest form of communication, and it has evolved into a finely honed craft. We learn to communicate through speech instinctively, but to truly become a great orator, speechwriter, and conversationalist requires study and practice. There are plenty of amazing books covering the history of oral communication, and how to get good at it.

  1. Fundamentals of Oral Communication

    Fundamentals of Oral Communication

  2. Fundamentals of Oral Communication is a great book for outlining what it takes to be a successful orator and understand what people want to hear, while delivering what you want to say. The book is great for beginners or any professional looking to refresh themselves on communicating with others.
  3. Magic of Impromptu Speaking: Create a Speech That Will Be Remembered for Years in Under 30 Seconds

    Magic of Impromptu Speaking: Create a Speech That Will Be Remembered for Years in Under 30 Seconds

  4. The Magic of Impromptu Speaking: Create a Speech That Will Be Remembered for Years in Under 30 Seconds illustrates in detail the best way to create a speech that brings significant impact. The benefit of the book is that it doesn’t merely apply to one area of public speaking, it covers speech-writing for acting, stand-up comedy, applied psychology, and creative thinking.
  5. Talk Less, Say More: Three Habits to Influence Others and Make Things Happen

    Talk Less, Say More: Three Habits to Influence Others and Make Things Happen

    Talk Less, Say More: Three Habits to Influence Other and Make Things Happen is designed for the 21st century communicator who’s looking for the best approach to ensuring positive reactions and garnering trust and faith from others. The three-step approach outlined in the book makes it much easier to understand how to best go about maximizing potential when it comes to communicating.
  6. Communication Skills For Dummies

    Communication Skills For Dummies

    From the well-recognized “for Dummies” series comes Communication Skills For Dummies, a book that teaches individuals how improved communication skills can greatly change how you interact with people and largely lead to greater happiness in one’s life. It’s also a great referential tool for professionals wanting to get further established in their career.
  7. No Sweat Public Speaking!

    No Sweat Public Speaking!

    No Sweat Public Speaking helps to quell fears and anxiety individuals have about giving speeches, toasts, eulogies, and more. The book takes even a novice from developing a speech all the way to execution of it.
  8. Smart Talk: The Public Speaker’s Guide to Success in Every Situation (Quick & Dirty Tips)

    Smart Talk: The Public Speaker's Guide to Success in Every Situation (Quick & Dirty Tips)

    Smart Talk: The Public Speaker’s Guide to Success in Every Situation (Quick & Dirty Tips) is a fantastic read to become more versatile in conversations and better at persuading others. The book can quickly get someone up to speed on being more diplomatic and even teach them how to use more positive language.
  9. Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds

    Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

    Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds presents very interesting ideas on how to best convey information to others, especially when on a stage at a TED talk. The book’s author has broken down hundreds of speeches from individuals around the world who have given a TED talk.
  10. Ditch the Pitch: The Art of Improvised Persuasion

    Ditch the Pitch: The Art of Improvised Persuasion

    Ditch the Pitch: The Art of Improvised Persuasion details an approach that works to make presenters more agile in their delivery and tap into a more human side of persuasion. The book outlines ways to connect with an audience that is less about a pitch and more about connecting with others in a way that doesn’t feel kitschy or disingenuous.
  11. Speak Like a CEO: Secrets for Commanding Attention and Getting Results

    Speak Like a CEO: Secrets for Commanding Attention and Getting Results

    Speak Like a CEO: Secrets for Commanding Attention and Getting Results is written by renowned news anchor Suzanne Bates, who also has worked as a CEO consultant. Using her experience from consistently interviewing leader in all sorts of fields, the book is loaded with useful advice for becoming a better communicator, refining presentation skills, and much more.
  12. Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

    Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition

    Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition has all of the information one could want to become a top notch presenter. The book explains how crucial storytelling is to a successful presentation and is thorough in an explanation on how to make a good story.
  13. The Leader’s Guide to Speaking with Presence: How to Project Confidence, Conviction, and Authority

    The Leader's Guide to Speaking with Presence: How to Project Confidence, Conviction, and Authority

    The Leader’s Guide to Speaking with Presence: How to Project Confidence, Conviction, and Authority makes a great point to discuss how effectively communicating with others can make one a better leader. The book includes more than 100 tips for learning how to tailor a presentation to an audience.
  14. 21 Speeches That Shaped Our World: The People and Ideas That Changed the Way We Think

    21 Speeches That Shaped Our World: The People and Ideas That Changed the Way We Think

    21 Speeches That Shaped Our World: The People and Ideas That Changed the Way We Think is a collection of some of the most impactful speeches in history. Contained in the book is a transcript of each speech, along with the significance of it.
  15. The Basics of Speech Communication

    The Basics of Speech Communication

    The Basics of Speech Communication has all of the most important concepts, terms, theories, exercises, and more for students looking to gain a firm grasp on speech communication. Much of the book works to develop new skills and competencies, which helps students grow sufficiently.
  16. Lend Me Your Ears: Great Speeches in History

    Lend Me Your Ears: Great Speeches in History

    Lend Me Your Ears: Great Speeches in History has over two hundred different defining moments in history that detail the extent to which speeches can impact nations and the world. The book is loaded with all sorts of speeches, avoiding being pigeon-holed into one specific type.
  17. It’s the Way You Say It: Becoming Articulate, Well-spoken, and Clear

    It's the Way You Say It: Becoming Articulate, Well-spoken, and Clear

    It’s the Way You Say It: Becoming Articulate, Well-Spoken, and Clear shows how imperative it is to be able to properly convey ideas to one another. The book helps others to ensure they’re broadcasting an image of confidence, intelligence, and professionalism to others.
  18. Beginning

    Visual Communication

    Images have the power to communicate vast amounts of information quickly as well as the power to deeply stir emotions, influence opinions, and incite change. No wonder digital photography has taken the world by storm and billions of photos are shared online daily. Fields as diverse as photography, painting, and web design use the power of visual communication, and many excellent books have been written on the topic.

  19. Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software

    Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software

    Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software is the go-to guide for using the Tableau Desktop interface to make it easier to analyze data in a business context. Their advanced features allow a user to gain an unprecedented understanding of even the most complex aspects of the interface.
  20. The Visual Display of Quantitative Information

    The Visual Display of Quantitative Information

    The Visual Display of Quantitative Information is an integral source for getting a fact-based understanding on techniques that have been proven over time to effectively engage the reader. The book shows how the design of data graphics can largely affect how strongly the visualizations grab the viewer’s attention and can make a huge difference.
  21. Resonate: Present Visual Stories that Transform Audiences

    Resonate: Present Visual Stories that Transform Audiences

    Resonate: Present Visual Stories that Transform Audiences details why presentations have such a lasting impact on us and how to align our presentation skills with what the audience desires to increase effectiveness. The author made slides in Al Gore’s groundbreaking documentary An Inconvenient Truth, so has spent years developing an approach that effective connects with audiences.
  22. Show and Tell: How Everybody Can Make Extraordinary Presentations

    Show and Tell: How Everybody Can Make Extraordinary Presentations

    The author of Show and Tell: How Everybody Can Make Extraordinary Presentations empathizes with readers who are looking to gain a more astute ability with presentations. Through the techniques outlined in the book, it’s not only easier to gain become a better presenter, but a more effective communicator, both professionally and personally.
  23. Practices of Looking: An Introduction to Visual Culture

    Practices of Looking: An Introduction to Visual Culture

    Practices of Looking: An Introduction to Visual Culture depicts the largest obstacles faced in the dissemination of ideas and media today, while also outlining interesting methodologies. While only an introduction, the book still possesses incredible depth that is sure to satisfy the needs of individuals at many levels of competency.
  24. Decoding Design: Understanding and Using Symbols in Visual Communication

    Decoding Design: Understanding and Using Symbols in Visual Communication

    Decoding Design: Understanding and Using Symbols in Visual Communication conveys the best approaches to understanding how simple shapes can impact individuals and resonate in audiences longer. Students can use this to get a great grasp on what to expect in a career as a marketing professional.
  25. Visual Strategies for Improving Communication – Practical Supports for Autism Spectrum Disorders

    Visual Strategies for Improving Communication - Practical Supports for Autism Spectrum Disorders

    Becoming a better communicator doesn’t happen overnight, but Visual Strategies for Improving Communication is loaded with useful techniques for students with Autism Spectrum Disorder, as well as others, who are looking to communicate in a more effective manner. This updated version includes additions in four major areas, which helps increase how effective it is for individuals using it.
  26. 100 Things Every Presenter Needs to Know About People

    100 Things Every Presenter Needs to Know About People

    100 Things Every Presenter Needs to Know About People gives the most worthwhile information related to connecting with an audience when presenting. It’s an effective tool to blaze through when trying to craft a presentation that is interesting, informative, and engaging.
  27. Visual Communication: Images with Messages

    Visual Communication: Images with Messages

    Visual Communication: Images with Messages emphasizes how connecting with individuals visually is many times even more important than verbal communication and it equips the reader with an impressive selection of advice for refining one’s means for communicating. Additionally, the study and review tools make it easier to retain the material over the long term.
  28. Show Me The Numbers

    Show Me The Numbers

    Show Me The Numbers underlines how to become a more effective speaker through empirically-backed data, while avoiding becoming mundane. While designed for analysts, technicians, and managers, it is useful in an array of contexts.
  29. The Non-Designer’s Design Book (3rd Edition)

    The Non-Designer's Design Book (3rd Edition)

    The Non-Designer’s Design Book is written by Robin Williams, the heralded design instructor who makes it easier than ever to understand concepts that make it easier than ever to design pages. The book has lighthearted humor to maintain a good pace and keep the reader’s attention.
  30. Essentials of Visual Communication

    Essentials of Visual Communication

    Essentials of Visual Communication is a surprisingly accessible read for anyone involved in fields of graphic, design, advertising, editorial design, journalism, and much more. The book is loaded with contemporary examples that detail the most relevant practices.
  31. Visual Communication: Integrating Media, Art, and Science

    Visual Communication: Integrating Media, Art, and Science

    Visual Communication: Integrating Media, Art, and Science provides a firsthand look at how to how to apply intuitive intelligence in the context of visuals. Students will find it useful in their introductory classes in college for visual literacy and visual communication work.
  32. The Visual Story: Creating the Visual Structure of Film, TV and Digital Media

    The Visual Story: Creating the Visual Structure of Film, TV and Digital Media

    The Visual Story: Creating the Visual Structure of Film, TV, and Digital Media is a must-read for those looking to articulate visuals as a writer or translate a script to visual media. The book breaks down familiar concepts of what techniques are commonly regarded and how to capitalize on this information in a useful manner.
  33. Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition)

    Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition)

    Presentation Zen is crucial to turning the corner from a fair presenter to one who enters the room with incredible prowess over the audience. The book draws on the techniques used by presenters in such high-profile events as TED talks.
  34. Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

    Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

    Visual Intelligence: Perception, Image, and Manipulation in Visual Communication explains how having the insight to make proper decisions in the context of “visual intelligence” is crucial to develop in today’s active culture. The book is incredibly telling of how images play such a large part on how we process many different things in our lives, specifically elements of political, social, and economic factors.
  35. Visualize This: The FlowingData Guide to Design, Visualization, and Statistics

    Visualize This: The FlowingData Guide to Design, Visualization, and Statistics

    Visualize This: The FlowingData Guide to Design, Visualization, and Statistics makes it easier than ever to process data and present information to an audience in an informative, yet concise manner. Loaded with tips for figuring out how to visualize data and step-by-step tutorials, viewers will be surprised by the amount of content enclosed in the book.
  36. Crisp: Notes on Graphic Design and Visual Communication

    Crisp: Notes on Graphic Design and Visual Communication

    Crisp: Notes on Graphic Design and Visual Communication has all of the most pertinent graphic design information and underlines how build a thorough understanding of concepts and the works of highly regarded designers.
  37. Visual Language for Designers: Principles for Creating Graphics that People Understand

    Visual Language for Designers: Principles for Creating Graphics that People Understand

    Visual Language for Designers: Principles for Creating Graphics that People Understand gives individuals who work in design all the information to quickly organization graphics, understand the best approach for directing viewer’s eye, and much more.
  38. Visual Communication in Digital Design

    Visual Communication in Digital Design

    Visual Communication in Digital Design is a great read for someone looking to get updated on the most contemporary approaches to properly arranging design elements to connect with an audience in a desired manner. It’s an incredibly useful tool for those just starting to get involved and wanting a great guide for design elements.
  39. Prints and Visual Communication

    Prints and Visual Communication

    Prints and Visual Communication details how the evolution of photography has reshaped journalism today and separated the dependency of artists to possess significant scientific skill in order to process prints. The book also goes in-depth to explain the history of prints and engraving.
  40. Design Elements: A Graphic Style Manual

    Design Elements: A Graphic Style Manual

    Design Elements: A Graphic Style Manual is a concise guide to understanding the principles of layout, typography, color usage, and space. The book is incredibly accessible and makes a great referential tool for those already working in design.
  41. Visual Language: Global Communication for the 21st Century

    Visual Language: Global Communication for the 21st Century

    Visual Language: Global Communication for the 21st Century provides incredible perspective to how visual languages will prove to be the defining point of the technological era. Loaded with many valuable pieces of advice, it’s a must-read for anyone trying to grasp communication in today’s world.
  42. Beginning

    Media Studies

    For as long as there has been anything that could coherently be called “the media,” people have been studying it. The subject of how people communicate has been the object of a great deal of scrutiny over the years, and some of it is quite fascinating.

  43. Media Studies: Key Issues and Debates

    Media Studies: Key Issues and Debates

    Media Studies: Key Issues and Debates is the no-nonsense way to understand 18 different issues within contemporary media studies. Each chapter begins with a nice overview and definition before further diving into the issue at hand.
  44. Media Studies: The Basics

    Media Studies: The Basics

    Media Studies: The Basics is a great starting point for those looking to understand what exactly media is, while underlining why it’s so important to see the direction it’s heading in an increasingly global age. The book makes a great tool for anyone looking to get more involved with the production of media or an undergraduate student just beginning their coursework for a major in media.
  45. Media, Communication, Culture

    Media, Communication, Culture

    Media, Communication, and Culture focuses on how important it is in the 21st century to emphasize a global approach to facilitating various ideas. Loaded with useful examples of how cultures are changing due to the influence of media today, it’s a must-read for those looking to tap into as many markets as possible in the age of globalization.
  46. Newsjacking

    Newsjacking

    • Written By: David Meerman Scott
    • Learn More About This Book: Newsjacking
    Newsjacking is a pretty incredible approach to PR work and goes in-depth to explain how much more effective it is to get attached to a breaking news story, rather than merely send out a press release. The book delves into how fast news happens today and how it can prove to be a waste of time to take a conventional approach.
  47. The Media Training Bible

    The Media Training Bible

    The Media Training Bible prepares anyone for getting interviewed in the media. The book details the common pitfalls that others are often subjected to, namely the denationalization of reporting, the attention span of the audience, and much more.
  48. Brand Media Strategy: Integrated Communications Planning in the Digital Era

    Brand Media Strategy: Integrated Communications Planning in the Digital Era

    Brand Media Strategy is thorough on their explanation of the current state of media and how technology is changing the way business is done. Much of the book also is sure to make it clear where advertising is heading and give useful insight into the place technology will have to consumers.
  49. Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition

    Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition

    Mass Communication: Living in a Media World points to how rapidly media is changing and underlines how some aspects remain unchanged, which forms the principles of the field. From engaging content to tests that look at critical thinking, it’s a very useful read.
  50. Media of Mass Communication (11th Edition)

    Media of Mass Communication (11th Edition)

    Media of Mass Communication educates readers on a greater wealth of media literacy, while detailing notable consumer issues. The information included is sure to allow users to understand the rapid transformations taking place in the field.
  51. The Media Studies Reader

    The Media Studies Reader

    The Media Studies Reader is one of the most informative sources of information for those looking to engage in research concerning the most important theories and media studies dating back as early as 1940.
  52. Mass Communications and Media Studies: An Introduction

    Mass Communications and Media Studies: An Introduction

    Mass Communications and Media Studies: An Introduction was written for students at two-year colleges to get all the most important information on the history of mass communication media, while also depicting what the industry is like today. The book also details the social implications of the mass media industry and how it’s able to shape public perception.
  53. Dynamics of Mass Communication: Media in Transition

    Dynamics of Mass Communication: Media in Transition

    Dynamics of Mass Communication: Media in Transition explains how mass communication has changed so greatly in recent decades and what can be done in marketing to stay at the forefront of the industry. The book stresses an objective and balanced approach to the subject matter.
  54. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

    Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

    Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches works on detailing the best ways to function as a researcher or analyst in media and communication. The book is dense with engaging examples and the various applications of media techniques and research methods.
  55. The Creation of the Media: Political Origins of Modern Communications

    The Creation of the Media: Political Origins of Modern Communications

    The Creation of the Media: Political Origins of Modern Communications gives impressive insight into how mass communications developed in America in the early 19th century, ultimately leading to better avenues for conveying political information. The book paints a wonderful picture of how society has formed around a government-run postal service and monopolies in the telephone and telegraph industries.

Beginning

Business and Marketing Communication

Communication has always been integral to business, and it is only growing more important as the internet becomes a central tool in every industry. Communication is no longer a separate department in most industries, it is deeply woven into the core of many business models, and people who know how to do marketing and business communication are seeing amazing opportunities come their way.

  1. Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

    Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

    Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire shows how using a story or narrative can have a significantly larger impact than merely using storytelling. It details how some of the leading companies have banned dry, or otherwise boring approaches to presenting and emphasize a narrative approach.
  2. Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

    Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

    Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money is an integral read for anyone involved in nonprofit work who is looking to connect with donors as a better level to engage audiences more and ultimately fund initiatives more successfully. It gives great information on nonprofit marketing and how technology is changing the way these activities are done.
  3. Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business is authored by the renowned Rand Paul, who is the founder of Zocalo Group, a leading organization for digital and social media marketing. The book is designed for individuals looking to crack into brand recognition and how to create a bond with customers.
  4. (7L) The Seven Levels of Communication: Go From Relationships to Referrals

    (7L) The Seven Levels of Communication: Go From Relationships to Referrals

    (7L) The Seven Levels of Communication: Go From Relationships to Referrals helps those in business figure out how to find success through fostering better relationships with others and focusing on the reformation on the self in order to flourish in business.
  5. Business Reimagined: Why work isn’t working and what you can do about it

    Business Reimagined: Why work isn't working and what you can do about it

    Business Reimagined: Why work isn’t working what you can do about it helps managers understand how to frame collaborative topics, while giving employees a vision of how to be more effective in the workplace. The book presents interesting views on empowering employees instead of focusing on hierarchy.
  6. Marketing Communications: Interactivity, Communities and Content (6th Edition)

    Marketing Communications: Brands, Experiences, and Participation gives a thorough overview of the most need-to-know information for marketing managers, branding professionals and anyone working at the intersection of brand, business, and communication.
  7. The Wisdom of Crowds

    The Wisdom of Crowds

    The Wisdom of Crowds is a useful read from popular New Yorker business columnist James Surowiecki and he details why large groups are more effective at everything from problem solving to predicting the future. The insight in this book is great for leaders and marketing experts looking to tap into the power of groups and find the innovation of tomorrow, today.
  8. Managing Business & Professional Communication (3rd Edition)

    Managing Business & Professional Communication (3rd Edition)

    Managing Business & Professional Communication (3rd Edition) is the most comprehensive version to date and includes updated information on how to deal with the unique circumstances that occur in the contemporary workplace. The book acts as a wonderful guide for everything from presentation issues to cultural diversity and sales.
  9. Business Communication: In Person, In Print, Online

    Business Communication: In Person, In Print, Online

    Business Communication: In Person, In Print, Online has all the information one could want for gaining realistic perspective on how to approach communicating with organizations today. The text displays incredible depth on business communication, often in a form that is much more palatable than many other sources today.
  10. Business Communication: Process and Product

    Business Communication: Process and Product

    Business Communication: Process and Product is regarded for its ability to accurately depict communication technology and business communication today, but it still maintains a format that is concise and engaging. Designed for instructors to teach students with, it makes for a good read to refine a curriculum on the subject matter.
  11. Business Scenarios: A Context-Based Approach to Business Communication

    Business Scenarios: A Context-Based Approach to Business Communication

    Business Scenarios: A Context-Based Approach to Business Communication has some great source material for going beyond theory and venturing into application of business principles. The book starts off at a comfortable pace and then delves into critical thinking to help students refine their skillset.
  12. Where Good Ideas Come From

    Where Good Ideas Come From

    Where Good Ideas Come From goes in depth to explain where the seed of an idea starts and what can be done to innovate in everyday life. The book goes through seven patterns that are often found supporting innovation in a variety of manners.
  13. Content Rules

    Content Rules

    Content Rules helps anyone make awesome videos, podcasts, eBooks, blogs, and much more. For someone wondering how to increase the exposure of their products, this book can prove to be a huge difference because of the dense case studies provided and much more.
  14. Professional Writing Skills: Five Simple Steps to Write Anything To Anyone

    Professional Writing Skills

    Professional Writing Skills: Five Simple Steps to Write Anything to Anyone gets individuals up to date on the best practices for presenting worthwhile information to readers, while also persuading them. The book does this through an innovative five-step process that emphasizes clarity and conciseness.
  15. Business Communication: Developing Leaders for a Networked World

    Business Communication: Developing Leaders for a Networked World

    Business Communication: Developing Leaders for a Networked World is such a useful book that emphasizes the techniques needed to thrive in the rapidly evolving business world of today. Technology has largely reshaped communication channels and forces businesses to reevaluate how they approach communication in a business context.
  16. In Search of the Obvious: The Antidote for Today’s Marketing Mess

    In Search of the Obvious: The Antidote for Today's Marketing Mess

    In Search of the Obvious: The Antidote for Today’s Marketing Mess works through answers to many of the problems often faced by those involved in marketing today, namely cutting through the large amount of static present.
  17. The Handbook of Strategic Public Relations and Integrated Marketing Communications

    The Handbook of Strategic Public Relations and Integrated Marketing Communications

    The Handbook of Strategic Public Relations and Integrated Marketing Communication has been heralded for its impressive ability to unite 70 professionals from the field and elaborate on all the best practices for public relations. It’s a must-read for anyone trying to stay sharp in the job and execute with the most efficiency.
  18. Revolutions in Communication: Media History from Gutenberg to the Digital Age

    Revolutions in Communication: Media History from Gutenberg to the Digital Age

    Revolutions in Communication: Media History from Gutenberg to the Digital Age chronicles how the way we interact with media has changed greatly in recent decades, notably as forms of media used for centuries have become obsolete in the face of the Information Age. The book prides itself on its ability to stay updated on the most contemporary information in the field.
  19. Strategic Integrated Marketing Communications

    Strategic Integrated Marketing Communications

    Strategic Integrated Marketing Communications provides valuable input related to the struggles often faced with marketing firms looking to meet goals and tailor messages to their target audiences. The book goes to great lengths to explain why it’s so crucial for brands to have right positioning and brand attitude in today’s volatile market.
  20. Business Communication (Applied English)

    Business Communication (Applied English)

    Business Communication helps students with the best tools to be used in today’s workplace and presents ideas in a way that maximizes retention potential. The instructions are easy to understand and allow students to also work on grammar and writing in the last edition.
  21. Integrated Marketing Communication: Creative Strategy from Idea to Implementation

    Integrated Marketing Communication: Creative Strategy from Idea to Implementation

    Integrated Marketing Communication: Creative Strategy from Idea to Implementation explains how marketing principles have changed significantly in the last decade and how to stay at the forefront of the industry. The book helps turn students into the competent professionals of tomorrow by detailing an unparalleled approach to the subject matter.
  22. Business Communication

    Business Communication outlines the best approach to effectively communicating with others in a business context. It’s incredibly useful to get a good start on what the industry is like.
  23. Beginning

    Theory & History

    In the strictest sense, communication theory covers how information is transmitted and received. Looking at the subject more broadly, however, brings up fascinating questions and ideas about how and why people communicate, and how the evolution of communication and mass media have affected our culture and civilization as a whole. Historical examinations of communication issues, both literal and figurative, should be a part of any comm. student’s curriculum.

  24. A History of Communications: Media and Society from the Evolution of Speech to the Internet

    A History of Communications: Media and Society from the Evolution of Speech to the Internet

    A History of Communications: Media and Society from the Evolution of Speech to the Internet chronicles where communication was and how it has changed, particularly in recent decades, to take an unprecedented form that will continue to rapidly change in the coming years. Understanding where communications has been paints a better picture for how to address the issues of tomorrow.
  25. Communication Mosaics: An Introduction to the Field of Communication

    Communication Mosaics: An Introduction to the Field of Communication

    Communication Mosaics: An Introduction to the Field of Communication is a necessity for students to stay informed on the latest techniques used in cutting-edge media techniques. It also makes great reading material for just becoming a more effective communicator.
  26. Influence

    Influence

    • Written By: Robert B. Cialdini PhD
    • Learn More About This Book: Influence
    Influence details the psychology behind how to get people to agree with you and apply skills to get them to consistently say “yes”. Through six principles, Dr. Robert Cialdini goes walks individuals through how to become a more skilled persuader and defend oneself against the same techniques.
  27. The Gutenberg Galaxy

    The Gutenberg Galaxy

    The Gutenberg Galaxy was the breakthrough work of author Marshall McLuhan, a media theorist. As a 50 year old publication, it holds up surprisingly well and shows how McLuhan was able to largely predict the state of media today.
  28. Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance

    Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance

    Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance gives readers a wealth of tools for teams to drive success through more effective visualization and an intent on improving workflow.
  29. Corporate Communication: A Guide to Theory and Practice

    Corporate Communication: A Guide to Theory and Practice

    Corporate Communication: A Guide to Theory and Practice takes some concepts, such as academic theories, professional cases, management and communication theories, and presents them in an enlightening manner that is not only informative, but practical. His inclusion of U.S. and European perspectives makes it a very worthwhile read.
  30. The Tell: The Little Clues That Reveal Big Truths about Who We Are

    The Tell: The Little Clues That Reveal Big Truths about Who We Are

    The Tell: The Little clues That Reveal Big Truths about Who We Are is written by psychologist Matthew Hertenstein and explains how crucial our intuition is to helping us address big predictions in our lives. It’s useful for employers to understand small things about candidates, while others should use it to figure out the best approach to attaining a new job or understanding the information others are not providing.
  31. The Interface Effect

    The Interface Effect

    The Interface Effect goes to great lengths to identify how media can be obstacle or enhance means of communication between individuals. It takes a refreshing philosophical approach that underlines how various forms of media are able to engage the viewer.
  32. A First Look at Communication Theory

    A First Look at Communication Theory

    A First Look at Communication Theory is written by a professor of communication who has studied the development of close friendships throughout his career. The book is loaded with great content and is always supported with informative examples.
  33. Essentials of Human Communication (8th Edition)

    Essentials of Human Communication (8th Edition)

    Essentials of Human Communication discusses how communication skills are some of the most worthwhile to have, specifically due to their application in the workplace and real-world. The book focuses on the fundamentals and why it’s important to have a well-defined knowledge of cultural awareness, listening, and critical thinking skills.
  34. Symbols in Society

    Symbols in Society

    Symbols in Society is the highly regarded text that details how various symbols can impact people differently through the various impressions of the object. It’s an incredibly insightful read that has use in broader contexts aside from merely communications.
  35. On Human Communication: A Review, a Survey, and a Criticism

    On Human Communication: A Review, a Survey, and a Criticism

    On Human Communication: A Review, a Survey, and a Criticism details the various avenues of human communication and presents the material in a dynamic way that emphasizes coverage of wide-ranging fields on the subject. The book has received tweaks over the years to make sure it stays relevant for the most contemporary student.
  36. Human Communication Theory: Applications and Case Studies

    Human Communication Theory: Applications and Case Studies

    Human Communication Theory: Applications and Case Studies gives a broad overview of how to foster relationships in a context that makes it easier to communicate with others. Students can use the book to gain a more comprehensive understanding of how communication theories are actually applied in their lives.
  37. Human Behavior and the Social Environment: Shifting Paradigms in Essential Knowledge for Social Work Practice (5th Edition)

    Human Behavior and the Social Environment: Shifting Paradigms in Essential Knowledge for Social Work Practice (5th Edition)

    Human Behavior and the Social Environment: Shifting Paradigms in Essential Knowledge for Social Work Practice helps others understand how to work within the paradigms of human behavior most effectively. The book is designed for social workers, but has applications in the realm of communications as well.
  38. The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation

    The Polyvagal Theory: Neurophysiological Foundations of Emotions, Attachment, Communication, and Self-regulation

    The Polyvagal Theory: Neurophysiological Foundations of Emotion, Attachment, Communication, and Self-regulation is a compilation of a significant amount of research from Stephen W. Porges, a pioneer in psychophysiology and developmental behavioral science. His Polyvagal Theory is an innovative approach to the way our autonomic nervous system is able to help operate social engagement, trust, and intimacy, while also having applications in anxiety, depression, and more.
  39. Theory and Research in Mass Communication: Contexts and Consequences

    Theory and Research in Mass Communication: Contexts and Consequences

    Theory and Research in Mass Communication: Contexts and Consequences is designed for graduate students and advanced undergraduate students who are looking to gain a better understanding of the implications of media. The book focuses on how researchers need to change their approach to one that more aptly connects the media to communities.
  40. Communication Theories: Perspectives, Processes, and Contexts

    Communication Theories: Perspectives, Processes, and Contexts

    Communication Theories: Perspectives, Processes, and Contexts presents an interesting dialogue regarding some of the most impactful theories in communication. The book remains objective by presenting each theory’s strengths and weaknesses.
  41. Non-Western Perspectives on Human Communication: Implications for Theory and Practice

    Non-Western Perspectives on Human Communication: Implications for Theory and Practice

    Non-Western Perspectives on Human Communication: Implication for Theory and Practice is an absolute must-read for marketing and communications professionals trying to understand how to attain a different worldview on various issues. The book presents a unique idea on how to conceptualize identity and it’s through this notion that the author is able to develop a vehicle useful to getting a better understanding off cultures and communication.
  42. The Bias of Communication

    The Bias of Communication

  43. The Bias of Communication was first published in 1951 and serves as an incredible book for examining the relationship between the media and the public’s ability to regulate it. The book is iconic in Canada and regarded as one of the most influential books published in the country.

    Beginning

    Further Reading

    There is an unlimited supply of great books covering all branches of communication. Many deserve a glance, but those presented here deserve a much closer look.

  44. The Associated Press Stylebook 2013

    The Associated Press Stylebook 2013

    The Associated Press Stylebook 2013 is the official handbook for understanding the latest practices being used by journalists, from grammar and spelling to general inquiries concerning when various institutions should be abbreviated and sports information. This edition makes sure to keep individuals updated on libel and copyright infringement as well.
  45. The Story Factor

    The Story Factor

    The Story Factor is a comprehensive read for anyone looking to refine their storytelling skills and become more effective in persuasion and become a better communicator. Author Annette Simmons outlines six important stories that will make storytelling more effective in various contexts, including business circumstances, corporate reorganizations, layoffs, and even diversity issues.
  46. The Language of Life: How Communication Drives Human Evolution

    The Language of Life: How Communication Drives Human Evolution

    The Language of Life: How Communication Drives Human Evolution depicts the biggest barriers in how we communicate with each other. The book offers great perspective on how to overcome these common problems and what can be done to ultimately further one’s career through better communication.
  47. The Writer’s Journey

    The Writer's Journey

    The Writer’s Journey lays out how mythology has played a huge part in shaping other stories, movies, and even the way that humans perceive themselves. The book has such valuable input on a number of subjects that it is an essential read for screenwriters, writers, and novelists.
  48. The Responsive Chord

    The Responsive Chord

    The Responsive Chord was written by Tony Schwartz, referred to as the “King of Sound” by the New York Times, and it dissects how many people still communicate with each other in a manner that is ineffective in the age of electronic media. The book highlights how radio, television, and computers have had a significant impact on the way people purchase, consumer, and ultimately live their lives.
  49. On Writing: 10th Anniversary Edition: A Memoir of the Craft

    On Writing: 10th Anniversary Edition: A Memoir of the Craft

    On Writing: 10th Anniversary Edition: A Memoir of the Craft makes it easier than ever to get perspective on writing from one of the most storied contemporary writers, Stephen King. Partially autobiographical, the book explains some of the hardest elements of writing that are often looked over.
  50. Bird by Bird: Some Instructions on Writing and Life

    Bird by Bird: Some Instructions on Writing and Life

    Bird by Bird: Some Instructions on Writing and Life provides a great foundation for developing writing techniques that work for one looking to take their writing to the next level. Through simple, yet effective, tips, it makes it much more manageable to understand what is needed to develop a worthwhile idea as a writer.
  51. The True Secret of Writing: Connecting Life with Language

    The True Secret of Writing: Connecting Life with Language

    The True Secret of Writing: Connecting Life with Language showcases an innovative new approach to writing that is the culmination of 40 years of teaching. It provides some useful inspiration for those looking to refine their writing skills.

Beginning